Lead Generation Machine: Cold Email B2B Sales Master Course
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- Müfredat
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1
About me: how this course came to beAn introduction on my credentials and how this course started!
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2
Developing the Right Mindset and Debunking Cold Email Myths
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Prospecting with Cold Emails 101
Introduction to prospecting and sending cold emails.
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Goal Setting
Go over the importance of writing down your goals.
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Whale Hunting and Fishing
Here we'll learn two main types of prospecting with cold emails: whale hunting and fishing.
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Prospecting Schedule
How to let up your prospecting schedule for your lead generation machine.
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Building Your Hit List
How to build your cold emailing hit list using google sheets or excel.
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Ideal Customer Profile (ICP)
How to build your ideal customer profile.
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Effort vs. Revenue
The most effective way to allocate your time when sending cold emails.
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10
Mining Companies with Google
How to use google to find companies to cold email.
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11
Mining with Popular Directory Sites
How to use popular directory sites to find companies to cold email.
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Mining Conferences and Attendee Lists
How to find companies using conferences to cold email.
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13
Mining Award Winners
Looking for companies to cold email using award winners.
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14
Using Your Personal Network
How to use your personal network to find companies and people to cold email.
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15
Mining LinkedIn
How to use LinkedIn to mine for companies to email for your lead generation machine.
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Online Communities
How to locate online communities to find companies that fit your ideal customer profile.
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Why Finding the Correct Stakeholder is Important
The importance of finding the right stakeholder at a company to send a cold email to.
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LinkedIn
How to use LinkedIn to identify stakeholders to add to your lead generation machine.
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Company Website
Using a companies website to find stakeholders to add to your lead generation machine.
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Personal Network
Using your personal network to find people to add to your lead generation machine.
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Articles and Press Releases
Using articles and press releases to identify stakeholders.
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Why Email First
Why you should email your prospects on your lead generation machine hit list first before any other form of communication.
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23
Clearbit
How to use Clearbit to find emails and add them to your lead generation machine.
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Mailster & EmailGenerator.io
Intro on how to use mailster and emailgenerator.io for your lead generation machine.
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25
Hunter.io
Intro on how to use hunter.io for your lead generation machine.
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Datanyze
Intro on how to use datanyze for your lead generation machine.
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Facebook
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Data.com
Intro on how to use data.com for your lead generation machine.
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Norbert
Intro on how to use Norbert for your lead generation machine.
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LeadIQ
Intro on how to use leadiq for your lead generation machine.
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Length, Tonality, & Your First Sentence
The importance of length, tonality, and your first sentence in your lead generation machine formula.
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How to Personalize Your Emails
Personalizing your cold emails for your lead generation machine.
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Format and Spacing
How to format your cold emails for desktops and mobile devices.
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37
Using a Company Email and Formatting Your Email Signature
Why you should a company email for your cold emails and how to format your email signature.
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38
Having a Professional Website
How having a clean website can greatly impact your lead generation machine.
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39
Inspiring Curiosity
How to inspire curiosity with your prospects and influence them to respond to your emails.
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40
How to Email info@/Generic emails
Templates to use when emailing a generic email address.
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41
Using Emojis, Exclamation Points, and Smiley Faces
Rule of thumb for using emojis, exclamation points, and smiley faces.
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How to Succeed with Email Scripts and Templates
Developing the right framework when using cold email templates to achieve the highest level of success.
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45
The Pain Doctor Formula
Using the Pain Doctor Formula to craft your cold emails.
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Appropriate Person Formula
Using the Appropriate Person Formula for your cold emails.
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47
Creating an Internal Referral
How to create an internal referral within a company.
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48
Event Based Cold Emails
How to send event based cold emails.
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49
Offering Value
How to offer value to your prospects.
